The Problem
With a saturated market dominated by established players, Motah faced the challenge of standing out and capturing market share. The lack of a strong brand identity and cohesive visual identity hindered their ability to differentiate themselves and attract customers.
The Solution
Discovery and Research:
Conducted market research to understand industry trends and consumer preferences.
Defined Motah's brand values, target audience, and competitive positioning.
Brand Strategy:
Developed a brand strategy focusing on Motah's commitment to convenience, reliability, and innovation.
Outlined the brand's voice, personality, and key messaging to resonate with their target audience.
Concept Development:
Created several logo concepts that embodied Motah's brand values and conveyed a sense of modernity and trustworthiness.
Explored color palettes and typography to establish a cohesive visual identity that would set Motah apart from competitors.
Design Execution:
Refined the chosen logo concept to create a sleek, memorable design that symbolized speed and efficiency.
Developed a comprehensive brand guide detailing logo usage, color schemes, typography, and brand applications to ensure consistent brand representation.
Brand Collateral:
Designed a range of brand collateral including business cards, stationery, and marketing materials to support Motah's brand identity across various touchpoints.
Logo Concept
Logo icon is a cab tyre in motion. Using basic simple shapes the logo is modern and recognisable as it shows a tyre of a cab in motion representing efficiency and reliability.
Result
Motah successfully launched with a strong brand identity that resonates with their target audience, positioning them as a modern and reliable cab hailing service.
The cohesive brand identity and brand guide have enabled Motah to maintain consistent brand communication and representation, establishing a strong foundation for future growth and success.
