Project Overview
Veza, a forward-thinking company, sought a rebrand to modernize its image and enhance its brand identity. The project entailed creating a new, contemporary logo to replace the existing one "Invisible food". The new logo embodied Veza's values and vision while appealing to a modern audience.
In addition to the logo redesign, the project included the creation of pitch decks that showcased Veza's new branding. These pitch decks were designed to impress and engage potential partners, investors, and clients.
Furthermore, the project involved redesigning Veza's website to reflect the new branding. The website was visually appealing, user-friendly, and optimized for both desktop and mobile devices. It served as a platform to communicate Veza's brand message and offerings effectively.
Overall, the rebranding project for Veza aimed to rejuvenate its brand image, strengthen its market presence, and attract new opportunities for growth and success.
Logo redesign process
The logo design process for this project began with the client, Veza, filling out a detailed questionnaire. The questionnaire was designed to gather key information about Veza's brand, including its values, target audience, and desired aesthetic. This information guided the ideation process and helped ensure that the final logo design would accurately reflect Veza's identity.
After reviewing the questionnaire responses, I embarked on the ideation phase. This involved brainstorming and sketching out various concepts and ideas for the logo. The goal was to create a design that was not only visually appealing but also meaningful and representsof Veza's brand values.
Once several concepts were developed, they were presented to the client for feedback. The client provided valuable input, which was used to refine and further develop the chosen concept.
Logo Rationale
The logo icon is made of two opposite arrows up and down showing the in-flow of money and out-flow of food. the white space forms the letter V and A in the name VEZA.
